Privacy Policy
Effective Date: May 21, 2026Last Updated: May 21, 2026
This Privacy Policy describes how S & F Planet Corp (“Residential Broadband,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit residentialbroadband.net (the “Website”), call our phone number, or otherwise interact with us.
Residential Broadband is an independent authorized retailer of internet, TV, and phone services from third-party providers including Frontier, Optimum, AT&T, Spectrum, Xfinity, Verizon, T-Mobile, EarthLink, DIRECTV, DISH, and others. We are not owned by, operated by, or directly affiliated with any of these providers. By using this Website or calling us, you agree to the practices described in this Policy.
1. Information We Collect
We collect the following categories of personal information:
a. Information you provide directly:
- Full name
- Service address (street, city, state, ZIP code)
- Email address
- Telephone number
- Billing or payment details (collected only by the service provider you sign up with, not stored by us)
- Information you share during a phone call with our agents
b. Information collected automatically when you visit our Website:
- IP address and approximate geographic location
- Browser type, operating system, and device identifiers
- Pages viewed, time on page, click activity, and referring URLs
- Cookies, pixels, web beacons, and similar tracking technologies
- Advertising identifiers (e.g., Google Click ID / GCLID)
c. Information from third parties:
- Service availability and qualification data from internet service providers
- Marketing partners and lead aggregators (if applicable)
- Public databases used for address verification
2. How We Use Your Information
We use your information to:
- Check internet service availability at your address
- Help you compare plans and pricing from our partner providers
- Connect you with a licensed sales agent or provider representative
- Place service orders on your behalf when authorized
- Respond to questions, complaints, and support requests
- Operate, secure, and improve our Website
- Send you marketing communications about plans, promotions, and offers (only with your consent where required)
- Measure and improve the performance of our advertising
- Comply with legal obligations and prevent fraud
3. TCPA Consent and Communications
By submitting your phone number on this Website, by calling us, or by clicking a call button or submitting any form, you expressly consent to receive calls, text messages (SMS), and voicemails from Residential Broadband and our authorized partners, including communications made using an automatic telephone dialing system (ATDS), an artificial or prerecorded voice, and AI-assisted dialing. Consent is not a condition of any purchase. Message and data rates may apply.
You may opt out of marketing calls and texts at any time by:
- Replying STOP to any text message
- Telling our agent to remove you from our calling list
- Emailing sales@residentialbroadband.com with the subject line “Do Not Call”
We honor all opt-out requests within 10 business days. You may also register your number with the National Do Not Call Registry at donotcall.gov.
6. Data Retention and Security
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Typical retention periods:
- Inquiry and lead records: up to 5 years
- Recorded phone calls: up to 2 years
- Marketing opt-out lists: indefinitely (to honor your opt-out)
We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure. We cannot guarantee absolute security.
7. Your Privacy Rights
a. California residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and share.
- Access a copy of the personal information we have collected about you.
- Delete your personal information, subject to certain exceptions.
- Correct inaccurate personal information.
- Limit the use of sensitive personal information.
- Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
- Not be discriminated against for exercising your rights.
To exercise any of these rights, contact us at sales@residentialbroadband.com or call (888) 708-0547. We may need to verify your identity before processing your request.
California “Do Not Sell or Share My Personal Information”: You may opt out by using the instructions in this section or by emailing sales@residentialbroadband.com with the subject line “Do Not Sell or Share.” We also honor the Global Privacy Control (GPC) signal.
b. Other US state residents
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to access, delete, correct, and opt out of targeted advertising. Contact us at sales@residentialbroadband.com to exercise these rights.
c. EEA, UK, and Swiss residents (GDPR / UK GDPR)
If you are in the European Economic Area, United Kingdom, or Switzerland, you have rights to access, rectify, erase, restrict, port, and object to processing of your personal data, and to lodge a complaint with your local data protection authority. Our legal bases for processing are: consent, contract performance, legitimate interests, and legal obligations.
8. Children’s Privacy
Our services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it.
9. Third-Party Links and Provider Trademarks
Our Website may link to third-party provider websites (e.g., the official Frontier, Optimum, or AT&T sites). We are not responsible for the privacy practices of those sites. All provider names, logos, and trademarks displayed on our Website are the property of their respective owners. Our use of these names and logos is solely to identify the providers whose services we resell as an authorized retailer.
10. Authorized Retailer Disclosure
Residential Broadband is an independent authorized retailer. We earn commissions when customers sign up for services through us. The price you pay is set by the service provider — using our service does not cost you more, and may include retailer-exclusive promotions. We are not the service provider and are not responsible for the installation, maintenance, billing, or performance of the underlying internet, TV, or phone service after activation.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Material changes will be announced on the Website. Your continued use of the Website after any changes constitutes acceptance of the updated Policy.
12. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us:
This Privacy Policy is provided for informational purposes only and does not constitute legal advice. Please consult an attorney to ensure compliance with all applicable laws in your jurisdiction.